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About Ren Perona

Curious by nature.
Practical by instinct.

Ren Perona

I’m a digital professional with a background in graphic design, e-commerce, digital content, web administration, customer support, and administrative work.

My experience spans online retail, digital marketing, website content, social media, creative production, and the use of AI tools in creative and digital work. I also have experience with Shopify, but it is just one part of my broader experience.

I prefer practical work, clear expectations, and knowing what actually needs to get done. I enjoy both creative work and the quieter, more methodical side of things, whether that means research, organizing information, managing files, or working through repetitive tasks.

I appreciate good communication, reasonable expectations, and people who trust each other to get on with the work. I’m always open to the right opportunity or interesting project.

Experience

Recent work is centered on e-commerce, digital marketing, content, and digital operations, with hands-on experience managing the platforms and systems that support an online business.

FEB 2025 to PRESENT
REMOTE · FREELANCE

E-commerce & Digital Marketing Specialist

Suncrest Flowers

Manage and develop the digital side of an online flower business, spanning e-commerce, digital marketing, content, local search, email marketing, and marketing automation.

  • Manage and optimize the Shopify storefront, including product creation and management, collections, variants, navigation, webpages, product presentation, pricing, merchandising, and ongoing website updates.
  • Develop and implement e-commerce strategies focused on increasing online sales, improving product presentation, and making the purchasing experience easier for customers.
  • Manage Suncrest Flowers' Google Business Profile presence, including posts, photos, business information, products/services, reviews, performance monitoring, and local search optimization.
  • Develop and execute social media strategy and content across Instagram and Facebook, including content planning, copywriting, graphic design, short-form video, UGC concepts, promotional campaigns, and audience-growth initiatives.
  • Plan and execute email marketing campaigns and automated customer journeys in Klaviyo, including seasonal campaigns, welcome emails, review requests, and signup forms.
  • Build and manage Instagram DM automations in ManyChat, including lead-generation and promotional flows; developed a wedding inquiry automation from the ground up.
  • Conduct competitor, market, content, and SEO research to identify opportunities and inform e-commerce and marketing decisions.
  • Apply SEO across Shopify and digital channels, including keyword research, on-page optimization, product-page optimization, metadata, image alt text, internal linking, URL optimization, local SEO, and Google Search Console.
  • Monitor social, website, e-commerce, and Google Business Profile performance, track relevant KPIs, and use performance data to inform marketing, content, and website decisions.
  • Create and improve repeatable workflows, templates, processes, and digital systems to support ongoing e-commerce and marketing operations.
  • Independently research and evaluate digital tools and platforms, implementing solutions based on business needs and project requirements.
FEB 2015 to PRESENT
REMOTE · FREELANCE

Graphic Designer, Social Media Manager

Living Bombs Clothing

Handle the visual and promotional side of an independent clothing brand.

  • Conceptualize, create, and modify graphic designs, promotional materials, and merchandise.
  • Support brand development, advertising, promotion, brand strategy, and social media campaigns.
  • Work with Adobe Illustrator, Photoshop, Lightroom, Filmora, and CapCut.
APR 2014 to MAR 2025
ON-SITE

Website Administrator / Web Designer / Social Media Admin / Admin Staff

Ilocos Norte Water District

A hybrid role combining digital work with detailed government administration and reporting.

  • Managed, maintained, and moderated the agency website and social media accounts.
  • Created graphic designs, audio/video presentations, PowerPoint presentations, cards, stickers, and other digital and print materials.
  • Prepared and consolidated reports, operational data, performance indicators, annual reviews, and financial documentation.

Skills

A practical mix of digital, creative, administrative, and customer-facing skills.

E-commerce & Shopify

E-commerce Management · Shopify Store Management · Product Management · Online Merchandising · Product Catalog Management · Shopify Theme Editing · Website Content Management · E-commerce Strategy · Conversion Optimization

Digital Marketing & SEO

Social Media Strategy · Content Strategy · Instagram Strategy · Audience Growth · Google Business Profile Management · Local SEO · On-Page SEO · Keyword Research · SEO Content

Content & Creative

Content Creation · Copywriting · Content Editing · Website & Product Content · Brand Voice · Graphic Design · Visual Content · Photo Editing · Short-form Video · Video Editing

Marketing Automation

Email Marketing · Marketing Automation · Klaviyo · ManyChat · Instagram DM Automation

Digital Operations & Projects

Digital Operations · Platform Management · Workflow Management · Process Improvement · Project Coordination · Project Ownership · Process Documentation

Research & Analytics

Market Research · Competitor Research · Performance Analysis · Social Media Analytics · KPI Tracking · Data Interpretation

Tools

Shopify · Canva · Adobe Illustrator · Adobe Photoshop · CapCut · Klaviyo · ManyChat · Google Business Profile · Google Analytics · Google Search Console · Meta Business Suite · Trello · Slack · Google Workspace · Microsoft Office

Elsewhere

A few projects, communities, and initiatives I've built or been part of.

Living Bombs graphic tee design concepts
Clothing · Creative Project

Living Bombs

An independent clothing brand I've developed visual identities, merchandise, campaigns, and creative work for.

Let's work
together.

Tell me about your project and I'll reply within one business day.

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LinkedIn @renperona.digital